Brand evolution reflects the Food Bank’s renewed commitment to ending hunger statewide
MANCHESTER, NH – The New Hampshire Food Bank has launched a new brand and strategic vision, including a new logo, mission statement and vision statement. The New Hampshire Food Bank’s brand evolution was designed to better communicate its core mission and commitment not only to ending hunger statewide, but also to ensuring food‑insecure residents have access to nutritious food.
The new mission statement reads: The mission of the New Hampshire Food Bank is to shepherd a statewide network of partners to alleviate food insecurity, nourish our communities through innovative programming, and boldly advocate to end hunger for all Granite Staters. The new vision statement reads: The New Hampshire Food Bank envisions a hunger-free NH, where all Granite Staters have access to the foods they need to thrive.
“Our new brand and strategic vision reflect the mission that has always been central to our work, while more clearly capturing the complexity of what it takes to eliminate hunger in every corner of the state, for both our neighbors throughout the Granite State and our more than 400 partner agencies statewide,” said Elsy Cipriani, Executive Director, New Hampshire Food Bank. “Our central goal in rebranding was to better emphasize our focus on providing healthy, nutritious food to those in need and making those options easily accessible for all New Hampshire residents.”
The updated logo uses a revamped color scheme and natural elements to reflect the diversity of New Hampshire’s regions, communities and natural landscapes, and offers a more modern look to the Food Bank’s brand identity.
More information can be found at nhfoodbank.org.
Residents looking to support the New Hampshire Food Bank can:
- Donate: for every $1 donated, 93 cents directly supports New Hampshire Food Bank’s programming
- Volunteer: visit nhfoodbank.org to learn more about volunteer opportunities
- Host a Food Drive: host a food drive or consider donating some of the New Hampshire Food Bank’s “Most Needed Items”
- Participate in Local Events